Some places are known for Western style. Garland is known for making Western hats.
That is what made a recent presentation of a premium Master Hatters of Texas hat to Mayor Dylan Hedrick, on behalf of the City of Garland, feel fitting from the start. Garland is proud of its identity as the Cowboy Hat Capital of Texas. Master Hatters of Texas has been making hats there since 1968. The connection between the city and the work is real, and this moment reflected that.
A City with a Hatmaking Identity
In Garland, a cowboy hat is not just a symbol of the West. It is part of the city’s manufacturing story.
That matters because it changes the context. When a city with real hatmaking roots recognizes one of its own manufacturers, the moment carries a different kind of credibility. It points back to the work itself — the felt, the shaping, the finish, and the standards behind the final hat.
“We are the cowboy capital of Texas after all, and we’re so proud to have you here. I hope everyone comes down and visits them at our pop-up store in downtown Garland. Thank you for being a part of the community and everything you do.” – Dylan Hedrick, Mayor of Garland, Texas
A Hat Chosen to Represent the Work
The hat presented to the Mayor was chosen with care.
Built in 100X Pure Natural Beaver — Trail Dust — with a Low Cattleman crown and 4 1/4″ Shovel brim, it reflected what MHT does well at the premium level: quality felt body, clean shaping, a balanced profile, and a finish that feels true to the category. It was not selected simply to make a presentation. It was selected to represent the kind of hat MHT is proud to put its name on.
A manufacturer is known not only by what it offers in the line, but by what it is willing to hold up as a reflection of its standards.
Why This Matters to Retailers
Retailers do not just buy hats. They buy into the maker behind them.
That is where this Garland campaign effort becomes relevant beyond the presentation itself. It puts attention on the things retailers still care about when they are evaluating a hat manufacturer: consistent product, visible workmanship, a clear point of origin, and a company with real roots in the category.
MHT does not have to build that story after the fact. It is already built into the product.
“The city of Garland means everything to us. To me it’s special to be able to present the mayor with a high-quality hat that he can share from generation to generation.” – Matt Cook, Third Generation Owner – Master Hatters of Texas
What This Means for Western Retail
A hat with a clear point of origin carries more credibility.
For retailers, that matters in practical terms. It gives store staff a stronger story to tell, gives customers more reason to trust what they are buying, and gives the line more substance than shape and style alone can carry. For retailers considering a new manufacturing partner, it also points to something harder to fake: continuity, place, and a company still connected to the making of its hats.
That is part of what sets Master Hatters of Texas apart: hats made with care, backed by place, and built in Garland, Texas.
For Those Stocking MHT
Every hat is made to order in Garland, Texas.
Catalog orders typically ship in about 30 days
Custom orders typically ship in about 60 days
We cannot guarantee specific ship-by or delivery dates during peak seasons.
972-864-5523 | moc.srettahretsam@ecivresremotsuc
FAQ: Master Hatters of Texas
Why was MHT included in Garland’s Cowboy Hat Capital campaign?
Because MHT has been making hats in Garland since 1968 and reflects the city’s long-standing hatmaking identity.
Why does this presentation matter to retailers?
Because it highlights what many retailers are still looking for in a manufacturer: real roots, visible workmanship, and a product story grounded in place.
What does this say about Master Hatters of Texas?
It reflects a company still tied to its hometown, still making hats where its story began, and still offering retailers a line with substance behind it.