A hat for Mavericks. A collection for Western retailers who know the difference.
In 1968, Master Hatters of Texas opened its doors, built on a foundation of Texas craftsmanship, Western heritage, and the independent cowboy spirit.
But the story of this hat goes back even further.
Long before trends dictated crown styles, real cattlemen and ranchers in Fort Worth, Texas, were shaping their hats with a tall, structured crown featuring a deep center crease and strong side folds. This wasn’t about fashion—it was about function.
The design helped shield a cowboy’s face from the sun, provided durability in harsh conditions, and kept its shape through long days on horseback. Cowboys didn’t wear these hats to make a statement. They wore them because they worked.
Now, we’re bringing that legacy forward with the 1968 Modern Maverick Collection—a bold new line that captures the grit, independence, and undeniable style of the true cowboy.
A Collection Rooted in Tradition, Built for Today
This isn’t just another hat release. It’s a revival of a classic Western crown, reimagined with modern craftsmanship and a color palette that bridges past and present.
The signature crown in this collection was shaped by working cattlemen in Texas who needed a hat built for the demands of the job. The structured height gave it presence, while the deep crease and bold side folds made it practical for ranch work—offering shade and a firm shape that stood up to the elements.
The nine color options in this collection were chosen with the same level of authenticity. Each shade is inspired by iconic 1968 colors—particularly from the bold automotive industry of that time—while also aligning with today’s trending Western fashion tones.
This collection isn’t about looking back. It’s about bringing the best of the past forward—a timeless style with colors that resonate just as much now as they did then.
